WHEN: Thursday, 27th of March 2025 at 6pm
WHERE: M416 (Robin Evans Room), Marylebone Campus, University of Westminster, 35 Marylebone Road, NW1 5LS
Based on research conducted for her book, No Compromise: the work of Florence Knoll (Princeton Architectural Press, 2021), this presentation will look at the work of this iconic American designer. Florence Knoll was one of the minds behind the iconic Knoll enterprise: a company which became well-known for the licensing and distribution of some of the most seminal furniture pieces of the twentieth century – including the Barcelona collection, by Mies van der Rohe; the Tulip Collection, by Eero Saarinen; and the Diamond Collection, by Harry Bertoia.
“My research looks at the role Knoll had in commissioning and overviewing the production of these pieces (alongside many other classics issued by the company during her tenure), while also looking at her other activities in the company: her contribution to the development of the company’s unique marketing profile, the creation of a highly innovative textile department, and, most importantly, the establishment of the Knoll Planning Unit, the interior design division that she ran, and through which she invented the infamous ‘Knoll look’.”
Dr Ana Araujo was trained as an architect and currently works in the fields of art curating, research and education. Her interests range across the fields of design, the visual arts, psychology, anthropology and gender studies. Ana also runs an online art gallery which is focused on the investigation of the feminine in art and culture. She is currently course director of the MA Interior Architecture and Design course at Birmingham City University.
