MA Event Design & Management | MA Tourism Management Welcome to MORE 2024
Dimah Ajeeb (course leader – MATM), Lindsey Hanford (course leader – MAED&M), Stroma Cole, Helen Farrell, Clare Inkson, Josef Jammerbund, Maja Jović, Chiara Orefice, Rutendo Musikavanhu, Ilaria Pappalepore, Andrew Smith
Dimah Ajeeb is Senior Lecturer at the School of Architecture + Cities and Westminster Business School. Her interdisciplinary research interests include architectural and urban design, community prosperity and empowerment, tourism governance, heritage, and cultural tourism.
Lindsey Hanford is a Senior Lecturer in Events. Her key academic interests are informed by ongoing industry engagement and include event strategy, logistics and evaluation as well as the professionalisation of event management.
THE MA COURSES in Event Design and Management and Tourism Management are strongly aligned and delivered by a close-knit team of established academics, early career researchers and practitioners, all of whom have a range of professional experience in events and tourism.
The situation of our sister courses within an architectural school affords them a unique position within the UK higher education sector. Drawing on our own research, we take a distinctive approach to the spaces and places of tourism and events, focusing on the urban environment and destinations, enriched by our links with industry.
We attract a diverse and highly international community of students who come to the courses with a range of education and prior experience. All of this makes for a dynamic and rich study environment for students and staff alike, and fully reflects the global nature of professional work in tourism and events.
These taught masters courses provide students with the opportunity to focus their studies through a range of optional modules. These reflect the research interests of the staff team including creative experience design, global festivals and events, the inter-relationships between tourism, culture and society, airport and airline management and, tourism entrepreneurship.
MA Tourism Management Theses 2024
Anirudh Asija: The role of Local Communities in Sustainable Tourism Development
Victor Bravo Valdez: Benefits for Indigenous Peoples of Sustainable Community-Based Tourism: Tosepan Kali, Mexico
Megan Coy: The Future of Luxury Travel
Malavika Jai Narayanan: Literary Heritage in London
Rashmeen Kaur: Indian Cuisine in London
Ririko Kawahara: Destination Marketing: Evaluating strategies to promote Japan in the British market
Kamal Kunwar: Adventure Tourism in the Hymalaya
Sewnet Tesfaye Lema: Pro-Environmental Travel: Investigation of behaviours of Gen-Z travellers
Mu Li: Ethnic Tourism in China: A study of the opportunities and challenges
Karolina Marcokova: The role of Equestrian Tourism on the Mental Health of Individuals
Quillie Nguyen: Analysis of the Impact of Sustainable Tourism in South-East Asian Countries
Shakila Parizad: Literary Tourism: Jane Austen’s influence on promoting tourism in Bath and Chawton
Phayth Patrick: The Experiences Faced by West Indian Women Solo Travelling Within Europe
Vanessa Rada: Relationship between employee engagement and customer experience in the US airline industry
Flora Rizzi: How Screen Tourism Influences Destinations and Tourist Behaviour
Jin Sasaki: Does a hub airport help a country’s tourism market?
The courses combine small-group classes, some studio work, experiential learning and independent study. We are fortunate to draw on excellent industry links to provide a range of guest speakers, visiting lecturers and field trips. In the final phase of their studies students produce a thesis using original primary research.
Our alumni have been recognised for their scholarly and professional achievements, including multiple winners of the Tourism Management Institute’s Postgraduate Dissertation Prize.
MA Event Design and Management Theses 2024
Muneeb Ahmad: Community Engagement in sustainable Event Management: Examining the social and economic impact on local tourism
Farhan Ahmad: Event Marketing Strategies: Investigating effective strategies to promote and attract participants
Ellie Albalawi: Trends in Green Events: Identify future trends and innovations in sustainable event management
Guntas Arora: Analysing the effects of virtual and hybrid events on attendance engagement and satisfaction
Federico Baldi: Brand and experience analysis of international events produced by UK-based electronic music labels
Angelica Francisca Cantarellas Bauza: Community Engagement in Event Tourism: Local perceptions of La Beata Festival, Mallorca
Shtakshi Chawla: Destination Weddings: Exploring attendee satisfaction and event experience
Dario Coughlan: Sustainable Formula 1 Event Infrastructures: Environmental impact and venue selection criteria
Michela de Salvo: The Experience Economy: The importance of attending live music events post-COVID-19
Bhuvana Dinesh Kumar: Crafting Experiences, Creating Buzz: The role of social media in event management
Laura Duque Echeverry: Addressing the Challenges of Creating Diverse, Equitable and Inclusive Events
Mahta Ebrahimisarighieh: Impact of Fashion on Music Festivals in the US and UK
Aditya Gokral:
The Transformative Power of Events in Empowering Marginalised Communities
Emma Ho: Comparison of Brand Activation, Engagement and Sponsor Recall at Two Mega Events
Kentaro Ikegami: Shibuya Halloween
Jolly Ikekhide: Augmented Reality at Live Events, Nigeria: An Assessment of Global Trends and Local Realities
Ceren Kalfa: Disney’s Robotics: Transmitting immersive design knowledge
into live music events
Carolina Kravina: Accessible Live Music Events: Employing technologies and practices to aid people with hidden disabilities
Jenna Lustyk: The Influence of the West End on the Production, Promotion and Reception of Musicals in Paris
Jamil Fouad Mira Volunteer Engagement and Sustainability at Mega Events: Diriyah Season, Saudi Arabia
Seraina Mueller: Barriers to Women in Leadership Roles in the Events Industry:
A mental health perspective
Valeria Muraveva: Is the future of the Olympic Games in collaboration?
Ivy Nguyen: Harmonising Culture and Tourism: The impact of music festivals on destination branding, South Korea
Lúcia Ressurreicao Soares: The Impact of Brand Activation Events on Consumer Engagement in the Beauty Industry
Shani Sajeevan: The Role of Sustainability Events in Communicating Climate Change: Strategies, challenges and impacts
Mari Salehi Seyed Salehi: Elevating Visitor Engagement: How illumination and 3D installations shape emotional and interactive exhibition experiences
Hoori Seylsepour: The Transformative Potential of Participatory Placemaking Events in Public Space Activation
Sabira Sultanbekova: Cultural Fusion in London: Exploring the influence of Central Asian Spring Festival on diaspora
Kamonn Tansanguan:
Local Meets Global: Bridging the gap in event marketing and conference management processes
Léonie Thomas: The Logistical Challenges of Tour Management in the Musical Theatre Domain
Mozhgan Yarali: Exploring the Role of Visual Arts in Promoting Sustainability in Event Design
Sepideh Zare: Enhancing Event Experiences through Sustainable Practices: A study within boutique hotels, UK